for the Category & Shopper Marketing Team is to be a trusted team of Shopper & Category experts superior understanding and fulfilment of consumer and shopper needs.
Key Responsibilities
Responsibilities
important
important Must have experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route defining opportunities to constructively influence shopper behaviors uniquely based on channel and medium visibility and impact at all shopper touch-points. Retailer-specific shopper engagement opportunities through through understanding of distinct shopper and mission profiles and shopper engagement strengths. Reviewing and setting annual business KPIs/milestones for shopper engagement programs by channel. Managing customized
important Must have experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route defining opportunities to constructively influence shopper behaviors uniquely based on channel and medium visibility and impact at all shopper touch-points. Retailer-specific shopper engagement opportunities through through understanding of distinct shopper and mission profiles and shopper engagement strengths. Reviewing and setting annual business KPIs/milestones for shopper engagement programs by channel. Managing customized
Intelligence: develop an understanding of route to market, shopper understanding, local cultures/trends to create