Education:

Skills/Experience required:

Minimum of 3 5 years as a Brand Manager
Excellent written and oral communication skills
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with the latest trends and marketing best practices

Job Description:

Managing the brand and driving market growth
Analyse brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Retailer and partner management (instore POS rollout, Brand awareness and digital sell-through strategies)
Lead creative development to motivate the target audience to "take action"
Establish performance specifications, cost and price parameters and market applications
Measure and report the performance of all marketing campaigns, and assess ROI
Monitor market trends, research consumer markets and competitors activities
Oversee new and ongoing marketing and advertising activities
Monitor consumer reactions to new product offerings
Devise innovative growth strategies
Align the company around the brands direction, choices, and tactics
Managing Social Media channels (implementation, creative solutions and reporting)