Who we are: A globally renowned entity in the car rental industry.

Who we are looking for: A highly motivated and results-driven Digital Marketing Specialist responsible for creating, implementing and managing successful digital marketing campaigns to increase brand awareness, customer engagement and overall revenue growth.

What you will do:

Develop, execute and manage effective digital marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, YouTube and paid digital social media platforms
Effectively combine brand awareness with performance digital marketing
Conduct thorough market research and analysis to identify new opportunities and optimise existing campaigns to improve performance
Manage the budget and expenses for each campaign, ensuring cost reduction and maximum ROI
Work closely with the marketing team to develop engaging and persuasive content that resonates with our target audience
Analyse campaign data and provide regular reports to key stakeholders to identify trends and opportunities for growth
Monitor and optimise campaigns to ensure we are meeting our KPIs and continuously improving performance
Stay up-to-date with industry trends, new technologies and emerging digital marketing techniques

What do you need:

Bachelor's degree in Marketing, Communications, Business Administration or a related field
Proven experience in developing and executing successful digital marketing campaigns (car rental or automotive industry experience preferred)
Strong analytical skills and attention to detail to track and measure campaign performance
Excellent communication and interpersonal skills to work effectively with internal and external stakeholders
Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously
Self-starter, proactive and able to work independently with minimal supervision
Knowledge of digital marketing tools such as Google Ads, Facebook Ads Manager and Google Analytics.

Apply Now

Share this job with someone you think should apply!