Digital Marketing Manager - Cape Town City Centre
Digital Marketing Manager Cape Town
Our financial services client needs a digital marketing manager with at least five years of experience. You are responsible for creating, implementing, monitoring, and refining the digital marketing strategies for every digital platform. Directing and organizing marketing initiatives to persuade consumers to select our services over rival offerings.
Salary: R 900 000 - R 1.2mil per annum
Requirements
Bachelor’s degree in marketing or relevant field.
7 years’ experience in a digital marketing manager / Head of Digital Marketing position.
10+ years’ experience within Digital Marketing
In-depth knowledge of various social media platforms, best practices, and website analytics.
Google Ad Campaign Experience
PPC campaign and trends experience
Up-to-date on the latest trends and technologies in digital marketing.
Responsibilities
Develop a social media strategy using all relevant platforms to reach target audience.
Produce valuable and engaging content for the website that attracts and converts target groups
Develop strategies and tactics to get the word out about the company and drive qualified traffic
Create valuable and appealing content that attracts and converts target groups
Prepare and observe the marketing budget on a quarterly and annual basis and allocate funds
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Please apply online
FROGG Recruitment
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