Head of Marketing - South Africa
Xcede Group
Xcede Head of Marketing We have partnered with the largest marketplace for prepaid cards, gift cards, and rewards platform in the Middle East. They are a leader in digital cards and vouchers for games, online stores, online services, and many more. They are seeking a Head of Marketing to join our team. The Head of Marketing will be responsible for driving their marketing strategies and increasing their brand awareness in the ecommerce/gift cards space. Requirements: Minimum of 4 years of experience in B2C marketing, eCommerce or gift cards experience Performance marketing, Google ads, and social media experience Fluent in Arabic Ability to work independently and remotely. Comfortable working with low margins Responsibilities: Develop and implement marketing strategies to increase brand awareness and drive customer acquisition. Create and execute digital marketing campaigns, including email, social media, and Google ads. Analyze campaign performance and adjust strategies to meet performance goals. Generate reports on the return on investment of marketing campaigns. Manage and optimize paid search and social media advertising campaigns to drive growth. Collaborate with cross-functional teams, including product and design, to ensure cohesive brand messaging across all touchpoints. Develop and manage budgets, forecasts, and performance reporting for all marketing channels. Stay up to date with industry trends and best practices in digital marketing.
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