Junior Search Marketing Analyst - South Africa
Zeal HR
Exciting Remote work opportunity available for a Junior Search Marketing Analyst Implement maintenance tasks & small content edits. Implement small SEO specific changes on client websites (e.g. technical SEO changes, redirects, canonicals, etc.) Assist with SEO tasks assigned by senior team members. Build client backlinks as per directions from senior team members. Keyword research including discovery and expansion of keyword opportunities. Execute on-page optimisations, such as title tag/meta description, internal linking. Implement strategies to help our clients achieve their organic goals. Conduct competitor analysis and insights (link strategies, on page and content). Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Work with copywriters to create web content for clients. Keep pace with SEO industry trends and developments. Analyse performance to gather insights and create recommendations that influence future strategies and campaigns. Drive keyword selection and audience targeting. Launch and optimise various PPC campaigns. Devise & form effective paid search strategies. Conduct competitive and market research & review research by other team members. Working with representatives at Google on latest programs or to get additional information. Work with team & external stakeholders to create and optimise effective ads and landing pages for SEM campaigns. Ensure that the cross-channel budget mix between Display, Paid Social and Search is defined to achieve maximum ROI (IPM). Complete tasks in line with priorities and due dates set out by Success team. Assist in answering technical questions ask by Success team. Your own laptop/desktop computer that meets minimum specifications as defined by Employment Contract Experience with tools, like Semrush, Screaming Frog, Google Analytics, Google Search Console, Google Data Studio & Google Tag Manager, would be an advantage Passion for digital marketing Curiosity about anything and everything SEO and Google Ads Excellent written and interpersonal communication skills Awesome organisational skills A willingness to take ownership of the work Strong work ethic and self-starter Computer literacy (Microsoft Word/Google Docs and Excel/Google Sheets) Ability and passion to educate and share industry knowledge with less experienced team members Demonstrate resourcefulness and the initiative to lead advanced projects Qualification in Marketing
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