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Retail Marketing Manager - South Africa

The Crazy Store

Company: The Crazy Store Department: Marketing Reports To: Marketing and Merchandise Director Job Level: Middle Management Summary: We are looking for a passionate and results-oriented Marketing Manager to join our team and lead the execution of our marketing strategy. Responsibilities: · Implement a comprehensive marketing strategy aligned with company goals and objectives. · Conduct market research to identify target audiences, understand customer needs, and track industry trends. · Manage and develop relationships with marketing agencies and vendors. · Oversee the creation of all marketing materials, ensuring brand consistency and messaging. · Analyse marketing campaign performance using data and metrics to measure success and identify areas for improvement. · Stay up-to-date on the latest marketing trends and technologies · Collaborate with other departments, such as buying, product development, and customer service, to ensure alignment and support marketing goals. · Manage and collaborate with store managers to ensure effective campaign execution and brand consistency across all locations. · Track and analyse the performance of retail marketing campaigns to measure ROI and identify areas for improvement. · Oversee the development of engaging content for in-store marketing materials · Create marketing campaigns specifically targeted to in-store customers, including point-of-sale displays, signage, and promotional events. · Create a strategy for sponsorships, manage the sponsorship budget, allocate marketing sponsorship budgets based on best partnerships with the business. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field preferable 3 years of experience in marketing, preferably a retail environment Proven track record of developing and executing successful marketing campaigns. Strong understanding of marketing principles and best practices. Excellent problem-solving skills. Strong communication, both written and verbal, with the ability to present information clearly and concisely. Excellent project management and organizational skills. Experience with content marketing creation and management. A creative and strategic mindset with a passion for marketing. The post Retail Marketing Manager appeared first on freerecruit.co.za . Apply Now
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