Webmaster Johannesburg - South Africa
Ad Hoc Client - 7144933
Our company is a leading health insurance company based in Sandton and in the market for an experienced Webmaster who can powerfully differentiate our digital presence. This role requires a unique blend of creativity, technical proficiency, and a keen eye for detail. The successful candidate will be responsible for managing and maintaining our company website/s, ensuring functionality, usability, and relevance to our target audience. Under minimal supervision, the Webmaster will collaborate with various stakeholders to implement web strategies, optimize user experience, and drive online engagement. This role presents an exciting opportunity to contribute to the digital presence of a reputable health insurance company and make a meaningful impact on the healthcare industry in South Africa. Manage and maintain the company website, including regular updates, content management, and troubleshooting technical issues Implement SEO strategies to improve website visibility, organic traffic, and search engine rankings Monitor website performance metrics and analytics to identify areas of improvement and optimization Collaborate with internal teams, including marketing, IT, and content creation, to ensure website content aligns with business objectives and reflects the company's brand identity Design the website to support the organisations strategies and goals relative to external communications Apply Web and Embedded Technologies to develop and implement website enhancements and features to enhance user experience, functionality, and accessibility Stay up to date with industry trends, best practices, and emerging technologies in web development and digital marketing Ensure website compliance with regulatory requirements, data protection laws, and accessibility standards Provide technical support and training to internal stakeholders on website usage, CMS (Content Management Systems) platforms, and digital tools Manage relationships with external vendors, agencies, and service providers involved in website development and maintenance Contribute to the development and execution of digital marketing campaigns, including email marketing, social media, and online advertising Any other duties as assigned by the company from time to time Matric Bachelor's degree in Computer Science, Web Development, Digital Marketing, or related field RE5 (advantageous) Skills and Experience: Minimum of 5 years' experience in web development, website management, or digital marketing Proficiency in HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, Drupal) Strong understanding of SEO principles and best practices Experience with web analytics tools (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Moz and Ahrefs) Excellent communication skills and ability to collaborate effectively with cross-functional teams Detail oriented with excellent analytical and problem-solving skills Ability to prioritize tasks in a fast-paced environment Knowledge of healthcare insurance industry regulations and compliance standards is a plus Market Related
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