Brand Manager La Lucia Ridge – Durban - South Africa
Encore
The purpose of the Brand Manager is to manage a portfolio of Private Label brands in the Quick Service Retail and Fresh ready meals sector with the purpose of building brand equity and planning and delivering market share growth. The role requires close collaboration with cross-functional teams at both central and regional level. Conduct market research to identify consumer insights, market trends, and competitive landscape to inform the private label brand strategy and product development. Manage the development and execution of the private label brands strategy, ensuring that the brand positioning, messaging, visual identity, and brand guidelines is effectively executed. Plan and co-ordinate advertising and promotions campaigns across relevant media. Plan and effectively control the brand budget. Contribute to the innovation process through data driven people-centric compelling propositions and claims, sustainable product, and packaging design briefs. Brand engagement planning, implementation, and measurement of effectiveness. Collaborate with cross-functional teams to ensure brand consistency and alignment across all touchpoints. Measure and analyse brand performance metrics, such as brand awareness, customer loyalty, and ROI, to optimize the private label brand strategy and tactics and drive continuous improvement. Responsible for ensuring the brand architecture and Corporate Identity (CI) is upheld and congruent with the overall brand strategy. Build and maintain relationships with external partners, such as agencies, vendors, and influencers, to enhance the private label brand reputation and reach. Travel will be required from time to time, including spending nights away from home during these travels. Qualifications and experience Bachelor's degree in marketing – (essential) 5 years of brand management experience – (essential) 5 years of marketing experience in blue chip/ successful organisation – (essential) Microsoft Office skills – (essential) Key competencies and work ethic Independent and motivated self-starter with good energy and drive. Stakeholder relationship and engagement skills – Effective networker with the ability to build relationships with internal stakeholders, agencies, and client contacts. Ability to analyse insights, interpret and apply trends shaping consumer behaviour today and in the future. Comprehends new information to generate insights while proactively investigating courses of action to identify feasible solutions. Plans, co-ordinates and executes functions, practices, and procedures to execute business goals and objectives, and manages time well. Able to work under pressure by managing, prioritising, and balancing multiple and competing demands in a high-pressured, fast-moving environment. Sets stretch goals for self while remaining focused and working tenaciously towards meeting and exceeding expectations within quality standards. Comfortable with change and adapting to different requests. A strong communicator (verbal and written) Ability to get extraordinary results quickly from a cross-functional teams. You understand and like developing people. Market related
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