Brand Manager (x2) - Cape Town City Centre
Humankind Group
Reference: HC003492-Emie-1 KEY RESPONSIBILITIES Ensures Brand volume and value growth in line with the Portfolio Plan Develop brand strategies that are aligned to the brand role in the portfolio and the context of the current environment & trends On time and in full execution of brand activity plans Develop and influence consumer-centric brand bibles that increase differentiation between brands, delivers against the brand role in the portfolio and maximizes business growth Understands key customers per channel, their needs and marketing platforms and applies this to operational planning Full understanding of competitor activity in market, and the ability to recommend according shifts in activity plans to deliver against short and long term ambitions Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans Management of brand budgets QUALIFICATION & EXPERIENCE Marketing Related Degree/Diploma Minimum 5 years' brand related experience within a FMCG/Retail/Liquor environment SKILLS AND ATTRIBUTES Proven capability in designing and implementing brand communication and activations, with measurable results aligned to brand objectives Strategic, creative, innovative thinker with strong operational capabilities Comfortable in negotiating needs of brand relative to those of customers, consumers, media and events partners. Excellent organisation and communication skills (written, verbal, presentation) Strong analytical capability, attention to detail and numeracy Understanding of the retail environment and route to consumer pathways Strong commercial acumen Good problem solving ability Results orientated Persuasiveness and tenacity to sell ideas Excellent interpersonal skills, assertive and able to use initiative
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