Digital Marketing Consultant - - Cape Town City Centre

Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimise spend and performance based on these insights
Brainstorm new and creative growth strategies
Collaborate with internal teams
Collaborate with company marketing reps in South Africa, UK and India
Evaluate emerging technologies
Provide thought leadership and perspective for adoption where appropriate
Contribute to areas like graphic design and content writing to help enhance the companys brand and overall image

Requirements and skills

Qualification in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Well-organized and detail-oriented
Exceptional communication and writing skills
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

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