Minimum education (essential):
BCom Marketing Management or related Commerce degree
Minimum education (desirable):
Postgraduate Degree or Diploma in Marketing Management or related
Course / Certificate in digital marketing
Minimum applicable experience (years):
5 years

Required nature of experience:

Business to Consumer marketing.
Experience in international markets.
Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
Reporting and navigating GA4.
Analyzing and reporting on campaign data.
Set up and testing of goals and conversion tracking.

Skills and Knowledge (essential):

Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc).
GA4.
Thorough understanding of conversion tracking systems.
Digital target markets / audiences and campaign KPIs
Predict campaign performance, based on previous experience.
Proficient in Microsoft Suite or Google Suite.
Excellent analytical and cross-functional communication skills
TV Streaming (desirable)
Google Tag Manager (desirable)
Experience in Marketing Cloud intelligence / Marketing automation (desirable)

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