The purpose of this role is to provide and drive a differentiated service offering to Formal Convenience Trade customers, banner groups and outlets. The role will manage a portfolio of key account groups at a national and regional level and promote sales growth and customer satisfaction by successfully executing the national convenience channel strategy and effectively managing relationships with key stakeholders. This role therefor builds BevCos competitiveness and sales penetration within clearly identified groups and geographies, increasing brand equity, sales volume, market share, and corporate reputation.
Key Accountabilities and Outputs
Manage National Key Account Groups
Establish and maintain scalable relationships with key stakeholders within the Convenience Channel, Retail Key Accounts and regional sales teams
Ensure sales targets within accounts portfolio are effectively and timeously achieved
Support achieving alignment on requirements, processes and agreements to ensure seamless engagement between parties
Drive efficient and effective relationships by ensuring that requests, inquiries, returns and complaints are addressed and resolved timeously
Negotiate listings, promotional grids and develop channel-specific regional campaigns where applicable
Coordinate with National Key Account Managers with regards to any overlap in Franchise Stores vs Banner Groups
Coordinate with Brand Managers in terms of regional implementation of brand plans, promotions, NPD launches etc.
Consistently monitor and track BevCo sales performance and penetration
Constantly be aware of and communicate competitor activities, pricing, products and promotions
Provide timely feedback to Channel Managers, Trade Marketing and other relevent parties
Actively adjust the operating plan to accommodate such changes
Support briefs to applicable 3rd parties to ensure optimal operational efficiencies
POP evaluation of 3rd party delivery of service level agreements to grow accounts
Contribute towards establishing a viable Commercial Model for The Beverage Company
Contribute to Customer and Product Segmentation Modelling, and Channel Strategy Development
Provide inputs to drive growth through new and existing Product Development
Support with, and collaborate on the implementation of various Business Development initiatives
Design and manage sustainable, cost-effective route-to-market service methodologies for the Convenience Channel
Contribute towards establishing Commercial Best Practices within The Beverage Company
Ensure that Sales Order Creation and Management are optimised for Key Accounts
Ensure the availability of timely and accurate customer and sales information
Ensure that Sales Order Management is carried out accurately and timeously in order to ensure customer service delight
General Business, Financial and People Management
Actively participate in strategic planning and budgeting processes
Drive continuous improvement through streamlining and optimising relevant operational practices, processes and systems
Ensure adherence to financial frameworks of practices, processes, standards and controls
Manage cost drivers and take the necessary action to mitigate financial risk and address variances and discrepancies
Management of 3rd party sales service provider
Qualifications and Experience
Bachelors Degree (3 years)
Minimal 4 years FMCG experience in operational execution and trade relationships
Strong negotiation and collaborative skills
Good presentation skills
Developing and leading teams
Buying Group relationships
Collaborate internally and externally to achieve favourable OTIF outcomes
Analytical with the ability to create and understand trade insights from data
Key Qualities
Communication, Negotiation, Problem solving & relationship management
Communication around escalated or difficult queries with customers or clients
Proactive identification of functional problems related to a specific process or policy, determine cause and impact, and choose the best alternative to solve the problem based on guidelines provided and an understanding of the theory or practices underpinning the problem
Broad stakeholder management
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Bridge Personnel Concepts
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Dames Appointments
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Bridge Personnel Concepts
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