KAM Wound &Stoma Care - Aeroton R67,000 to R75,000 - Aeroton
CareerCare-SA
Our client in the Pharmaceutical Industry is seeking a dynamic and strategic Marketing Manager to lead the marketing efforts for their Stoma Care portfolio. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive product awareness, market penetration, and revenue growth. This role requires a strong blend of strategic thinking, creativity, and leadership to effectively position their products in the competitive healthcare landscape. Carries out all the market analysis and leadership in the launch of new products in the market, achieving efficiency in terms of Investment vs. Results. Comply with regulations and standards and protect the public reputation of the organization. • Define and execute the strategic Marketing plans that lead to business development and growth. • Provide marketing management in the development of product and service portfolios. • Generation and maintenance of a long-term relationship with KOL • Evaluate external and internal variables that affect the market, products, prices, brands and promotional plans in order to develop or adjust campaigns to maintain the expected market positioning. • Communicate product and service strategies aligned to the company's marketing strategies. • Control and authorize each of the items to be executed within the marketing budget. • Work with the sales force on the field, giving feedback on marketing variables with an emphasis on managing the product message and supporting the search for business opportunities. • Develop and deploy the launch of new products or lines, coordinating from market research to product launch to the sales force, customers and final consumer. • Evaluation and management of grants requested by the sales force. • Evaluate and develop business cases according to the global, regional and local marketing strategy. • Extract key findings from clinical literature that is aligned and add value to marketing strategies • Uses health economics principles to provide valuable strategic insights to sales strategies. • Quarterly sales force campaigns. Design, implementation and tracking. • All aspects of a world class D2C offering including launch and marketing. • Tenders, Pricing, product launches • Monthly Brand reviews • Work closely with Supply chain and sales leadership to ensure forecast accuracy. • Bachelor's degree in Marketing, Business, Life Sciences, or related field • Minimum of 5 years of experience in healthcare marketing, with a focus on wound care or related therapeutic areas. • Recognized as an expert in Stoma care products and services • Solid experience in roles that require a deep understanding of the health system and regulations • Developed market research, reporting and monitoring skills • Experience in multifunctional project management • Superior ability to adapt regional / global marketing strategies to market reality • Deep understanding of traditional and digital marketing strategies • Advanced understanding of the bases and dynamics of the medical device market R67,000 to R75,000 per month
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