Marketing Content Specialist - Remote Job Description: As a Marketing content Specialist, you will play a critical role in supporting the head of marketing and partnerships by handling mid-end processes across various verticals. Your primary focus will be on distribution, optimization, and lead generation activities. This position requires a proactive individual with a strong background in marketing, lead generation, and technical skills to ensure the efficient execution of marketing strategies. Key Responsibilities: Support for Head of Marketing and Partnerships: Provide operational support to the head of sales and marketing to streamline marketing initiatives. Implement strategies and plans as devised by the head of marketing and partnerships. Collaboration with Sales Team: Assist the sales team by generating and managing leads data. Develop and maintain effective communication with the sales team to ensure alignment on objectives, strategies and ROI. Collaboration with Web Developer: Work closely with the web developer to ensure website updates and improvements align with marketing campaigns and goals. Ensure seamless integration of web functionalities for marketing initiatives. Content Distribution and Optimization: Distribute marketing content across all relevant channels including social media, email, Youtube, Spotify and other digital platforms. Optimize content distribution for maximum reach and engagement. Email Campaign Creation and Management: Supporting Head of Marketing and Partnerships to develop, create, and execute email campaigns, ensuring all journeys are set up. Monitor email campaign performance and optimize for better results. Sales Hook Development: Work with Head of marketing and partnerships to create and distribute compelling sales hooks and strategies to attract more leads. Ensure all sales hooks align with the overall marketing strategy and objectives. Paid Campaign Management: Support Head of marketing and partnerships to plan, execute, and manage paid marketing campaigns across various platforms. Monitor campaign performance and make data-driven adjustments to optimize results. Data Cleansing and Management: Segment and maintain marketing databases to ensure accuracy and relevancy. Analyze data to generate insights for improving marketing strategies and campaigns. After Event Follow-up Emails and Communication: Develop and execute after event follow-up email campaign and journey to nurture leads and maintain customer/partner engagement. Monitor email campaign performance and optimize for better results. Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field. Proven experience in marketing, social media management and lead gen. Proficiency in digital marketing tools and platforms (e.g., email marketing tools). Strong understanding of SEO and content optimization strategies. Excellent communication and collaboration skills. Ability to manage multiple projects simultaneously and meet deadlines. Basic graphic design skills and familiarity with design software (e.g., Adobe Creative Suite, Canva). Preferred Skills: Experience with data analysis and reporting. Basic Knowledge of video editing. Creative problem-solving abilities. Monthly Salary: R20000 - R20000 Apply Now

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Marketing Content Specialist - South Africa

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