Marketing Manager Johannesburg - Johannesburg
GEOTECH
Our client in the financial space is seeking a Marketing Manager to join their team. Client will not look at candidates from an Agency space. We need to look at Marketing Managers who have worked internally for a client. (Internal Communications) Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria. Utilize the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns. Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets. Drive go-to market efforts of tailored products Manage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns. Oversee social media marketing efforts to engage with our target audience and drive brand awareness. Utilize Google Ads and other online advertising platforms to reach potential customers effectively. Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly. Events creation, coordination and attendance of programmes, as well as 3rd party hosted gatherings Internal communications Strong analytical skills with the ability to interpret data and make data-driven decisions Content Writing skills Google Analytics CRM software systems WordPress Themes experience Proficiency [or ability & willingness to learn] with various marketing platforms & marketing software tools Desired Skills and Experience Bachelor's degree in Marketing, Business Administration, Politics, Philosophy, and Economics (PPE), or a related field. Master's degree preferred. Minimum of 5 years of experience in marketing, with a focus on B2B marketing. R elevant work experience in business financing or business banking or SME credit analysis in either a bank, an investment company, or an audit company. CTC of R35 000 to R45 000
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