Marketing Manager Johannesburg - Johannesburg
Futurelink Global Recruitment
Our Global SAAS Client is looking for an experienced Marketing Manager/Head of Marketing to join their team on a hybrid basis. Develop and Implement Marketing Strategy: Collaborate with the executive team to create and execute a comprehensive marketing plan that aligns with the company's business objectives. Market Research and Analysis: Conduct market research to identify trends, competitor strategies, and customer preferences to inform marketing strategies. Lead Generation: Develop and implement strategies to generate and nurture leads through various marketing channels working closely with the BDRs. Digital Marketing: Oversee all digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing. Campaign Management: Plan, execute, and analyze marketing campaigns across different channels to maximize ROI. Budget Management: Manage the marketing budget, ensuring effective allocation of resources to achieve marketing goals. Team Leadership: Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture. Performance Metrics: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies as needed. Partnerships and Collaborations: Build and maintain relationships with key partners, agencies, and vendors to enhance marketing efforts. Matric. Relevant Marketing Degree or Diploma. Experience in marketing preferably in the software sales or IT industry. Proven management experience, with a strong track record of leading and developing teams. Ability to develop and implement successful marketing strategies in different markets around Africa. Strong leadership and team management skills. Excellent communication and interpersonal abilities. Proficient in digital marketing tools and platforms. Strong analytical skills and ability to interpret data to drive decision-making. Creative thinker with the ability to develop innovative marketing solutions. Experience with CRM software and marketing automation tools is beneficial. Ability to work in a fast-paced, dynamic environment. Ability to work from home/remote office facilities.
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