We're an undivided team of diverse thinkers and doers who believe in leading through technology and pushing past their limits and have an excellent opportunity for an experience SENIOR MARKETING MANAGER: BI AND VAPS JOB PURPOSE Chief custodian and manager of a brand to drive the long and short-term marketing strategy to achieve the overall objectives for the brand. Achieve brand objectives set to improve brand power, marketing effectiveness and targets, share of wallet and multi-product holding. Develop the communication and media strategy to drive the right mix of media and target identified audience and proposition development and go-to-market strategy. Gain insights and identify opportunities/innovations based on market; customer and competitor research and analysis to support the business strategy. Accountable for marketing budget and associated sales to the correct P factor Guide the commercial and operations teams to drive growth and influence the tailored customer experience across the value chain and negotiate with management, agency and partners. RESPONSIBILITIES Brand Strategy and Effectiveness Develop and drive the BI and VAPS Brand marketing strategy. Have a strong commercial understanding that aligns business and marketing strategy. Develop and drive the digital, media and other marketing mix strategies to deliver on the communication strategy. Marketing Communications Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets. Drive brand prominence and positive perception. Performance Management Manage and report on performance of the brand and deliver to the targets set. Set appropriate performance objectives for direct reports and hold them accountable for achieving these; take appropriate corrective action where necessary. Leadership and Direction Set and communicate the function's strategy and its relationship to the BI and VAPS Brand's mission, vision and values; clarify the actions needed to implement it within the area of responsibility. Drive internal marketing culture and employee engagement. Stakeholder Engagement Identify and manage stakeholders up to top management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions. Manage external stakeholder relationships with Media partners and Agencies. Budgeting and Costing Take responsibility for setting and managing function budgets so they align with organisational strategy. Marketing Impact Assessment Define appropriate metrics, assess activities, and recommend improvements based on metrics and analyses. Identify and interpret complex patterns, competitor analysis, trends, and translating those insights into the marketing strategy. Organisational Capability Building Use the organisation's formal development framework to identify the team's individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfill personal potential. Brand Management and Development Apply expertise to act as the organisational authority on maximising a brand's impact and market value by managing and developing all aspects of the brand. Customer and Market Analysis Use comprehensive knowledge and/or skills to conduct research and analyse data while guiding and training others on how to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments. Planning and Organising Use comprehensive knowledge and skills while providing guidance and training to others to plan, organise, prioritise and oversee activities to efficiently meet business objectives. Commercial Acumen Apply comprehensive understanding of the business environment and objectives developing solutions while providing guidance and training to others. Verbal Communication Apply comprehensive knowledge while providing guidance and training to others to use clear and effective verbal communications skills to express ideas, request actions and formulate plans or policies. Policy and procedures Use comprehensive knowledge and skills while providing guidance and training to others to develop, monitor, interpret and understand policies and procedures, while making sure they match organisational strategies and objectives. Computer skills Support business processes with comprehensive understanding and effective use of standard office equipment and standard software packages, while also providing guidance and training to others. Proficient in MS Office Skills. Presentation skills Use comprehensive knowledge and skills to communicate with other people while providing guidance and training to others to speak in a clear, concise and compelling manner. Presentation creation Apply comprehensive knowledge / skill, and provide guidance and training to others. Costing and Budgeting Use comprehensive knowledge and skills on costing, budgeting and finance tasks while providing guidance and training to others. EDUCATION General Education Grade 12/ SAQA Accredited Equivalent (Essential); University Degree in Marketing / Advertising / Communications or equivalent (Essential); Postgraduate Marketing / Advertising / Communications qualification (Advantageous) EXPERIENCE General Experience 10 or more years' substantial general work experience in Marketing (Essential); Experience in a Financial Services Industry (Advantageous) Managerial Experience 6 or more years' experience in managing a Marketing team (Essential) Apply Now

Share this job with someone you think should apply!

Facebook

SENIOR MARKETING MANAGER :BI AND VAPS Highly negotiable - Johannesburg

Related Jobs

Senior Bi Johannesburg - Johannesburg

Head of Marketing - South Africa

Head of Marketing - Johannesburg

Head Of Marketing JHB - Southern Suburbs - South Africa

Senior Marketing Manager (Hybrid) - Johannesburg

Want to do another search?