for the Category & Shopper Marketing Team is to be a trusted team of Shopper & Category experts superior understanding and fulfilment of consumer and shopper needs.
Key Responsibilities
Responsibilities
important
sales in store. The incumbent will also bring shopper insights back into the strategy creation internally define opportunities to constructively influence shopper behaviours uniquely based on channel and medium visibility and impact at all shopper touch-points. Retailer specific shopper engagement opportunities through through understanding of distinct shopper and mission profiles and shopper engagement strengths. - Review Define and set annual business KPI's/milestones for shopper engagement programs by channel. - Manage customised
define opportunities to constructively influence shopper behaviours uniquely based on channel
and
visibility and impact at all shopper touch-points.
Retailer specific shopper engagement opportunities
through understanding of distinct shopper and mission
profiles and shopper engagement strengths.
-
Define and set annual business KPIs/milestones for shopper engagement programs by channel.
- Manage
Leadership role
- Experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route
important Must have experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route defining opportunities to constructively influence shopper behaviors uniquely based on channel and medium visibility and impact at all shopper touch-points. Retailer-specific shopper engagement opportunities through through understanding of distinct shopper and mission profiles and shopper engagement strengths. Reviewing and setting annual business KPIs/milestones for shopper engagement programs by channel. Managing customized
important Must have experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route defining opportunities to constructively influence shopper behaviors uniquely based on channel and medium visibility and impact at all shopper touch-points. Retailer-specific shopper engagement opportunities through through understanding of distinct shopper and mission profiles and shopper engagement strengths. Reviewing and setting annual business KPIs/milestones for shopper engagement programs by channel. Managing customized
projects and initiatives aimed at understanding shopper and consumer behaviour, market trends, and competitive MS Excel spreadsheet/Google sheets. Fieldwork: Shopper interviews in-store. Database cataloging and mining (skills will be tested). Passion for research, shopper/consumer behaviour, and marketing. Computer literacy
creative concepts for the Company.
option aims to alleviate debt burdens, enabling shoppers to pay as they earn, free from the threat of accumulating focus on financial well-being, our client empowers shoppers to make payments on their terms. What you will
creative concepts for the Company. · Tailoring shopper marketing campaigns according to insights from consumers. · Overseeing beginning to end multi-channel shopper marketing campaigns. · Developing point of sale Delivering activation plans that span the entire shopper journey. · Tracking and reporting results of various