Market Developer Negotiable - Johannesburg
Popcorn Consulting Pty Ltd
Market Research : Conducting thorough market research to identify new market opportunities, consumer trends, and competitive landscape. This involves analyzing market data, customer feedback, and industry reports to gather insights. Identifying Opportunities : Identifying potential target markets, customer segments, and product/service opportunities for expansion or penetration. This involves understanding customer needs and pain points, as well as assessing market demand and growth potential. Strategic Planning : Developing and implementing strategic plans to enter new markets or expand existing ones. This may involve setting specific objectives, defining target markets, and outlining strategies for market entry, pricing, distribution, and promotion. Partnership Development : Building and maintaining strategic partnerships and alliances with key stakeholders, including distributors, suppliers, industry associations, and government agencies. This can help facilitate market entry, distribution channels, and market access. Market Entry Strategies : Developing and executing market entry strategies, which may include direct sales, distribution partnerships, joint ventures, acquisitions, or licensing agreements. This involves assessing market entry barriers, regulatory requirements, and competitive dynamics. Sales Support : Providing sales teams with the necessary tools, training, and support to effectively penetrate new markets and acquire new customers. This may involve developing sales collateral, conducting product demonstrations, and training sales staff on market-specific strategies. Brand Building : Developing and implementing branding and marketing initiatives to build brand awareness and credibility in new markets. This may include advertising, public relations, digital marketing, and event sponsorships tailored to target markets. Market Analysis and Reporting : Monitoring and analyzing market performance, sales trends, and competitive activities to evaluate the effectiveness of market development strategies. This involves tracking key performance indicators (KPIs) and preparing regular reports for management review. Customer Relationship Management : Establishing and nurturing relationships with key customers, partners, and influencers in target markets. This may involve conducting customer meetings, attending industry events, and participating in networking activities to build rapport and trust. Continuous Improvement : Continuously evaluating and refining market development strategies based on market feedback, performance metrics, and lessons learned. This involves staying agile and adaptable in response to changing market dynamics and competitive pressures. Should have sales experience Should have sober habits and be stable be computer literate Have previous experience in market development Should have sales experience to be negotiated
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