Marketing Manager - Cape Town City Centre
Our client, a prominent player in the digital payment industry in South Africa, is seeking a dynamic and experienced Marketing Manager to join their growing team. This role presents an opportunity to shape and execute both digital and traditional marketing strategies, contributing to the establishment of a trusted brand in the local market.
Key Responsibilities:
- Develop and implement an effective marketing strategy aligned with company objectives.
- Balance short-term customer acquisition goals with long-term brand-building initiatives.
- Analyze and optimize the customer acquisition funnel, proposing improvements where necessary.
- Drive new customer acquisition and reactivation efforts in collaboration with Sales operations.
- Plan, execute, and measure marketing campaigns to drive business growth.
- Monitor campaign outcomes, refine strategies as needed, and present reports to executive management.
- Continuously assess customer needs and propose solutions to enhance customer satisfaction.
- Conduct market research and analysis to identify trends, assess brand awareness, and monitor competitor activities.
- Maintain relationships with marketing partners and ensure alignment with business goals.
- Develop engaging copy for various marketing channels.
- Collaborate with managers to prepare budgets and monitor expenses effectively.
Requirements:
- Bachelor's degree in Marketing or a related field.
- Minimum of 5 years' experience in a similar marketing role.
- Proven track record in identifying target audiences and devising effective digital campaigns.
- Experience in optimizing landing pages and user funnels.
- Familiarity with A/B and multivariate testing methodologies.
- Strong proficiency in website analytics tools such as Google Analytics, NetInsight, and WebTrends.
- Working knowledge of ad serving tools like DART and Atlas.
- Experience in setting up and optimizing Google AdWords campaigns.
- Proficiency in Google Documents and Sheets.
- Excellent communication skills, both written and verbal.
- Strong organizational abilities with a focus on delivering impactful results.
- Creative, analytical, and numerically adept.
- Humble yet ambitious mindset.
If you're ready to take on a challenging yet rewarding role in shaping the marketing landscape of the finance industry in South Africa, we encourage you to apply now. Join us in driving impactful marketing initiatives and building a trusted brand presence in the market. Apply today with your resume to seize this exciting opportunity.
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