- Strong digital marketing experience
- A strong multi-tasker who enjoys working on several projects at a time.
- Creative and likes to think out of the box but knows how to stay on task and get things finished.
- Comfortability working independently and collaboratively
- Responsible for developing and maintaining marketing strategies to meet organizational objectives.
- Develops the Marketing Plans to meet the objectives.
- Perform and evaluate customer research, market conditions, competitor data and implements marketing plan changes as needed.
- Developing a sales and marketing strategy and identifying demographics of target market and taking service to market to designated demographics.
- Oversees all marketing, advertising, promotional material development and suppliers and activities across all business marketing exercises and multiple sites.
- Managing budgets /costs/people /Return on Investment
- Responsible for the marketing of services tailored exclusively to the industry and for multiple brands.
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- Support product launch and roll out with strategic communication plans throughout PR and social and online channels.
- Managing the effective delivery of brand strategy and marketing initiatives including brand image, press, social media, online and influencer activation.
- Demonstrate technical marketing skills and product knowledge of CRM System.
- Develop tactical marketing strategies and plan in conjunction with commercial department.
- Drive wholesale omnichannel, (E-commerce).
- Build overall brands strategy
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- Consumer facing
- Brand bibles, DNA
- Customer pricing, positing strategy
- Campaigns
- Africa, Export
- Creative: graphic design, photography shoot and layout understanding.
- Delivery of all marketing activity within agreed budget.
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- The achievement of frequent, timely and positive media coverage for sales both in traditional and online and its programs across all available media.
- Specifying market requirements for current and future products/services by conducting market research supported by on- going engagement with customers and non-customers.
- Implementation of brand go-to-market plan for new and existing products working with all departments to execute.
- Liaising with suppliers e.g., Printing, media placement and promotional goods. Managing and coordinating with internal platform providers and advertising agency partners.
- Driving Brands and Brand Reputation through PR Strategies. Monitor, review and report on all marketing activity and results to line manager and wider product rollout team.
- Research and reporting on in country pricing and contributing to the development of pricing strategy for multiple sites.
- Managing traffic in department with various agencies.
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Experience
The ideal candidate will have 7 years related sales / marketing experience.
5 years of social media management, bachelors degree in marketing, communications, or Business. Brand management experience
A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.
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