Marketing Manager Umhlanga Durban - South Africa
Armstrong Appointments
The position is to be instrumental in the formulation of the company's marketing polices and strategies. Strong digital marketing experience A strong multi-tasker who enjoys working on several projects at a time. Creative and likes to think out of the box but knows how to stay on task and get things finished. Comfortability working independently and collaboratively Responsible for developing and maintaining marketing strategies to meet organizational objectives. Develops the Marketing Plans to meet the objectives. Perform and evaluate customer research, market conditions, competitor data and implements marketing plan changes as needed. Developing a sales and marketing strategy and identifying demographics of target market and taking service to market to designated demographics. Oversees all marketing, advertising, promotional material development and suppliers and activities across all business marketing exercises and multiple sites. Managing budgets /costs/people /Return on Investment Responsible for the marketing of services tailored exclusively to the industry and for multiple brands. Support product launch and roll out with strategic communication plans throughout PR and social and online channels. Managing the effective delivery of brand strategy and marketing initiatives including brand image, press, social media, online and influencer activation. Demonstrate technical marketing skills and product knowledge of CRM System. Develop tactical marketing strategies and plan in conjunction with commercial department. Drive wholesale omnichannel, (E-commerce). Build overall brands strategy Consumer facing Brand bibles, DNA Customer pricing, positing strategy Campaigns Africa, Export Creative: graphic design, photography shoot and layout understanding. Delivery of all marketing activity within agreed budget. The achievement of frequent, timely and positive media coverage for sales both in traditional and online and its programs across all available media. Specifying market requirements for current and future products/services by conducting market research supported by on- going engagement with customers and non-customers. Implementation of brand go-to-market plan for new and existing products working with all departments to execute. Liaising with suppliers e.g., Printing, media placement and promotional goods. Managing and coordinating with internal platform providers and advertising agency partners. Driving Brands and Brand Reputation through PR Strategies. Monitor, review and report on all marketing activity and results to line manager and wider product rollout team. Research and reporting on in country pricing and contributing to the development of pricing strategy for multiple sites. Managing traffic in department with various agencies. The ideal candidate will have 7 years related sales / marketing experience. 5 years of social media management, bachelor's degree in marketing, communications, or Business. Brand management experience
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