NATIONAL MARKETING MANAGER (EE) - Ekurhuleni
HR Legend
A vacancy exists for a suitably qualified, experienced and motivated National Marketing Manager. The chosen candidate will be responsible for the management and strategic execution of marketing activities in concert with key stakeholders and the creative agency. Duties and Responsibilities Structure and Planning Create structure in the company's branding and marketing. Create templates, processes and planning documents to ensure clear communication, strategy and outcomes for marketing activities. Marketing Strategy Act as the company's brand custodian ensuring high quality, consistent and effective execution of the brand and marketing activities. Work with category heads and stakeholders to define brand and category positioning. Promotion Planning and Innovation Determine marketing calendar in conjunction with channel heads and manage deadlines along its strategic execution. Collaborate with Category Managers and Procurement on upcoming promotions to ensure clear strategy, outcomes and audiences are identified. Obtain and review Briefing Documents. Brief promotions to graphic designer or agency as needs require. Perform final review of artwork for errors and omissions. Liaise with Suppliers for supplier-driven promotions as-and-when required. Facilitate communication amongst departments (Pricing, Procurement etc.) Marketing Administration Obtain quotes from relevant service providers for all printed artwork in line with procurement policies. Facilitate Voucher Process for general and other campaigns. Collaborate with Category Managers and liaise with suppliers to obtain high quality product images (as required) Planning, execution and reporting of Promotions in CRM Tool (Microsoft Dynamics CRM) Reporting Create and interpret meaningful reporting on the effectiveness of marketing campaigns according to the defined objectives of the campaigns and present findings to stakeholders monthly, quarterly or aligned to campaign timing. Budgeting Prepare and justify annual marketing budgets based on brand and business outcomes. Corporate Identity and Theme Maintenance Ensure all artwork, copy and campaigns are aligned to the corporate identity of the brand. Review and improve on corporate entity ensuring consistency across all channels. Communication Excels at verbal and written communication with both internal and external stakeholders. Able to communicate effectively with colleagues across all levels of the business in a collaborative environment. Professionalism Conducts him/herself in a manner which represents the company in a good light in the market. Key Performance Indicators Maintaining and executing Marketing Calendar Obtaining funding from suppliers for marketing initiatives Improvement of Lead Quality, Return on Ad Spend and Sales Growth on promoted products Consistent execution of Corporate Identity across all sales channels (Commercial, eCommerce and Retail). Skills, Education and Experience Experience in Omni-Channel Marketing and Strategy required Strong Excel Capabilities Relevant Tertiary Qualification Strong commercial logic and business-minded approach to marketing Excellent Administrative and Organising Skills Project Management skills Communication skills Problem-solving skills Maintains high ethical standards (both personal and professional); shows honesty and fairness in dealing with others; is reliable and trustworthy / respects ethical and moral obligations. Market related with benefits
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